Commercialization, product and sales leadership for medical technology — in the United States and Europe.
Twenty years building products, markets and commercial organizations for medical device and digital health companies across the United States and Europe.
Innovations fail to reach patients not because the technology isn't good enough, but because commercialization was never built into the product. I bridge that gap — product strategy, market development, sales and distribution, and the organization that carries them.
Every sale reflects dozens of decisions made long before a contract is signed: how hospitals evaluate technology, how procurement assesses risk, how clinicians adopt workflows, how reimbursement shapes purchasing. I start with those realities and work backwards to the product. I call it Working Backwards from the Sale.
Strategic advisor or interim commercial leader, the objective is the same: businesses that deliver lasting value for customers, clinicians and patients.
Go-to-market strategy, pricing, reimbursement pathways, distribution models and market entry into the US, German, EU and UK markets.
Interim commercial leadership: building and running medical device sales organizations, channel and partnership development, and the operating cadence behind them.
Product definition and roadmap shaped by clinical workflow, procurement reality and regulatory constraints — so the product is sellable by design.
Designing the commercial organization — roles, incentives, customer success and the capabilities a venture needs to scale past its first customers.
A commercialization agency for digital health and medical device ventures, bringing innovations to the US and European markets. I lead advisory services globally across commercialization and market access, product design and development, and regulatory strategy for the US, EU and UK.
Supporting BIOTRONIK and its subsidiary BIOLAB Innovation GmbH on digital health initiatives that improve imaging accessibility and integrate advanced technology into cardiovascular care — product strategy, market development, commercialization, sales and distribution, partnerships and organizational capability.
Leading product and commercialization work for a digital health product developed with BIOTRONIK, connecting market needs, product decisions and adoption planning.
Available for keynotes, panels, moderation and closed-door executive sessions in English and German-speaking markets.
If you need support with commercialization, market development or sales leadership — or you're looking for a speaker who can talk candidly about why good technology fails to reach patients — I'd be glad to connect.